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• Betty Crocker
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• Should I do social media?

  Giving a presentation today about new/social media to a couple of nonprofit groups in Oklahoma. During the presentation we dive into the ‘should I be doing social media’ question. Well, that’s a question solely answered by your business objectives. Let... Posted Jun 18 2008, 02:10 PM by Sam with | with 1 comment(s) Filed under: business objective, speaking engagement, social media, conversation, Betty Crocker

• Developing grassroots and earned media

  Tips for grassroots campaigns and gaining earned media.... Posted Apr 04 2008, 02:36 PM by Sam with | with no comments Filed under: business objective, IABC, speaking engagement, grassroots, earned media