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• “Oooo pick me,” said the great idea

  Recently I had the opportunity to test a creative idea in the realm of public relations strategy and the idea – although I wanted to do it and thought is was a good idea – didn’t fit in the plan. I was headed towards that ever embracing Oooo Shiny moment... Posted Aug 10 2007, 08:16 AM by Sam with | with 1 comment(s) Filed under: planning, counsel, 10 steps, creative idea, business objective

• Shiny happy people

  First a thanks to a band of the late eighties/early nineties, REM, for the blog title. Funny how the band name also reflects the tone of the blog. Here's the deal when it comes to public relations and marketing...too many distractions. Really not... Posted Jul 20 2007, 01:48 PM by Sam with | with no comments Filed under: strategy, planning