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• “Oooo pick me,” said the great idea

  Recently I had the opportunity to test a creative idea in the realm of public relations strategy and the idea – although I wanted to do it and thought is was a good idea – didn’t fit in the plan. I was headed towards that ever embracing Oooo Shiny moment... Posted Aug 10 2007, 08:16 AM by Sam with | with 1 comment(s) Filed under: planning, counsel, 10 steps, creative idea, business objective