Browse by Tags

• 10 steps
• Betty Crocker
• conversation
• counsel
• creative idea
• earned media
• grassroots
• IABC
• planning
• social media
• speaking engagement

• Should I do social media?

  Giving a presentation today about new/social media to a couple of nonprofit groups in Oklahoma. During the presentation we dive into the ‘should I be doing social media’ question. Well, that’s a question solely answered by your business objectives. Let... Posted Jun 18 2008, 02:10 PM by Sam with | with 1 comment(s) Filed under: business objective, speaking engagement, social media, conversation, Betty Crocker

• Developing grassroots and earned media

  Tips for grassroots campaigns and gaining earned media.... Posted Apr 04 2008, 02:36 PM by Sam with | with 1 comment(s) Filed under: business objective, IABC, speaking engagement, grassroots, earned media

• “Oooo pick me,” said the great idea

  Recently I had the opportunity to test a creative idea in the realm of public relations strategy and the idea – although I wanted to do it and thought is was a good idea – didn’t fit in the plan. I was headed towards that ever embracing Oooo Shiny moment... Posted Aug 10 2007, 08:16 AM by Sam with | with 1 comment(s) Filed under: planning, counsel, 10 steps, creative idea, business objective