First a thanks to a band of the late eighties/early nineties, REM, for the blog title. Funny how the band name also reflects the tone of the blog.
Here's the deal when it comes to public relations and marketing...too many distractions. Really not distractions, but more so variables. As people venture down the road of public relations or marketing planning, distractions... I mean variables crop up everywhere.
Without a plan, any creative idea will win the spot light, but with a plan the strategist quickly knows if the creative idea fits the strategies, which meet the objectives and fulfills the goal, and ultimately supports the goals of the organization.
It's up to the strategist to stay the course, wade through the muck, (insert your choice of cliché) and develop a plan that meets business goals.
As I venture down the path of questioning planning and strategic action, I encourage you to chime into the conversation. I want to know your thoughts whether you agree with me whole-heartedly or you have a thought that is completely opposite. Open and honest conversation will only make the topics stronger.